Have you ever heard of Dark Patterns? Well you should! Especially before sending emails for a free one-month premium Job Seeker account. Try next time to read more about force continuity. Kthxbye.
I check my LinkedIn feed on a daily basis and today, on the 16th of October, I was very surprised (in a good way) to receive an email regarding a one-month free Job Seeker Premium account. I was very eager to try the new promised features: InMail, featured applicants, advanced profile views and so on.
It all seemed so fine and rewarding for the LinkedIn users, but once I clicked on the Upgrade free button, disappointment started to unveil itself. First, after been redirected to a landing page with marketing copy, I had to click again on the same call to action button. Ok, not that of a fuss.
Ok. More buttons.Moving forward we get a plan comparison chart. Very nice. Being sincere with the users it's a plus in my book, but why overuse the Sign up! button. Ok. I get it - it's free and looks like an opportunity to enhance my LinkedIn profile. Let's move on.
After an unexpected extra login form, I was sure this was it - I can now enjoy my premium account trial for free. Well that didn't happen, because... It's payment time! Moreover you need to add your credit card details. Well, that being said, I've closed the window and got back to whatever I was doing before checking my emails. Good job, LinkedIn! Today you have disappointed me.
I highly doubt LinkedIn will do something about this, but Hey! We aren't called user experience designers for nothing.
PS: Please LinkedIn, do something about the iOS-app invitation confirmations. The touch target is too small and I often get to view the details of that invitation, miss it or even worse - reject it by mistake. This happens to other users too and it's frustrating - I've asked around to check other opinions, maybe it was just me. Well, it wasn't.