. We will talk about

User research techniques and tactics
- Qualitative v Quantitative research
- Literature review - Summary Sheet
- Observational research - Observation Sheet
- Competitive Analysis - Google Format | Competition Template
- Surveys/questionnaries
- User Interviews - Cheatsheet
- Focus groups
- Demographics
- Psychographics
- Web analytics
Design Kit (IDEO.org)
- User/Costumer/Consumer Interviews
- Expert Interviews
- In-context immersive locations
- Analogous Inspiration
- Ideation
Persona
- Definition
- Types
- Personas v Proto-personas
- Template(s)
- Format
  - Representative image
  - Demogprahics
    - Date of Birth
    - Gender
    - Location
    - Work place
    - School
    - Technology Level
  - Main Points
  - Goals
  - Frustrations & Pain Points
  - Scenarios
  - Other Details