The UX Recipe app is still on a steady, but ascending path. Of course things eventually had to calm down from all that launch buzz, but I'm glad to see that visits and downloads are still rolling each day. While tinkering the next updates (and the long-promised Android MVP) with help from Mihai and Tzury, I want to present you some stats and cool insights I discovered so far.

The iOS app

Since its launch in February it reached:

2676 app downloads
from 52 countries
there were 0 crashes and
currently sporting ~250 monthly active users.

Top 5 countries

United States of America
United Kingdom
Australia
Germany
India

Top devices

95% iPhone (obviously), but here is the interesting part: 4% downloads are from the iPad, so there are users who don't mind viewing the phone app on the tablet. And less than 1% view it from the iPod, but I'm guessing this is just me since I've also tested it on my iPod Touch 5G.

The web app

Since its launch, the web app was visited from 156 countries (including regions). But since the iOS app launch the number decreased to 119 countries/regions, while last month to 82. Yet again it fascinates me to see people accessing uxrecipe.github.io from Togo, Suriname, Tajikstan, St. Vincent & Grenadines, Tanzania, Seychelles, Syria, Macau just to name a few.

Top 5 countries

United States of America
France
United Kingdom
Russia
India

Last month

1300 users
1700 sessions
1900 page views
91% bounce rate
27% new users versus 73% returning

Desktop Browser (all time)

System OS (all time)

Mobile OS (all time)

Age (all time)

Gender (all time)

Using Hotjar

Back in May/June I discovered Hotjar and it literally changed the way I perceived UX Recipe. Using the analytics it provided, I managed to go deeper in its user behavior and mental model patterns.

Heatmaps

I ran 3 heatmaps with 1000 visits each. Based on the analysis I manage to determine the Top 3 Most Checked Tools/Activities for each category. Here they are:

#planning

Expert Review
Stakeholder Workshop
Competitor Analysis

#research

Market research
Photo Ethnography
Psychographics

The interesting thing is that for the second batch of heatmaps the 2nd and 3rd place were totally different:

Market research
Documentation
Questionnaires

The same for the third batch:

Market Research
Focus Groups
Visual Anthropology

One thing is for sure... Market research rules!

#exploration

Personas
User Flow
Storyboards

#IA

Sitemap
Card sorting
Brainstorming

#design

Wireframes
Sketching
Mockups

#prototyping

Low fidelity
High fidelity
Paper prototyping

#testing

A/B Testing
Guerilla Testing

If we are to sum it up. The most popular process should look like this:

PS: Fun fact—only around 48-52% users reach the bottom of the page.

Recordings

Using Hotjar's features I managed to go through 2600+ videos of user recordings. I selected only the users that went through the whole process: checking items and adding hours and hour rates. Analyzing only those videos helped me identify cost patterns for certain countries. Here's what I found so far:

United States of America

USD: between 15 and 50 (lowest), between 100 and 150 dollars (highest).

Australia

AUD: between 15 and 80 australian dollars.

France

EUR: between 35 and 75 euros.

Poland

USD: between 20 and 30 american dollars.

PLN: between 30 and 80 zlotys.

Brazil

USD: between 60 and 80 american dollars.

BRL: between 15 and 20 reals.

Canada

USD: between 50 and 80 american dollars.

Italy

EUR: between 35 and 45 euros.

Argentina

USD: between 20 and 60 american dollars.

Kyrgystan

USD: between 20 and 30 american dollars.

Netherlands

USD: between 10 and 65 american dollars.

Spain

EUR: between 25 and 30 (lowest), between 50 and 90 euros (highest).

United Arab Emirates

AED: between 200 and 300 dirhams.

Belgium

EUR: between 75 and 90 euros.

Russia

USD: between 10 and 20 american dollars.

United Kingdom

GBP: between 20 and 100 pounds.

Philipines

USD: between 10 and 25 american dollars.

PHP: between 200 and 300 pesos.

Morocco

USD: between 50 and 60 american dollars.

Saudi Arabia

USD: between 10 and 50 american dollars.

Portugal

USD: between 20 and 30 american dollars.

Note: based on new data the rates might change. Stay tuned for more updates.

Conclusions

It has been a wild ride and from the looks of it, it's not gonna stop real soon. Good! Because I have a lot of ideas I want to experiment. You'll notice starting with the upcoming updates. For the time being UX Recipe still remains an after-work, part-time job. So you and I just need to have... more patience.

New E-book (coming soon)

I'm thinking of documenting everything related to UX Recipe and release it as a pdf e-book—from the process behind, to marketing, to all the lessons I learned. What do you guys think? Would you be interesed in such a piece of reading material? Contact me and let me know! Or you can sign up for more updates.